Higher Sales,
Better Employees,
Less Stress!

Get interactive online retail sales training to transform your employees into a team of customer focused superstars.

Discover the Retail Sales Academy PLUS

It’s got a world-class retail sales training course PLUS the ability to create a CUSTOM training course for your own store that could cover new-hire onboarding, daily operations, product training, manager training, and more…


Thanks to my Red Hot Help Wanted Ad, I had over 100 applicants for the part-time sales positions I was looking to fill, and found two incredible new team members. They LOVE the Retail Sales Academy and are carefully putting everything they’re learning into practice. They’ve only been on the sales floor for a total of nine days now and they are already matching my top salesperson in results! I’m so excited!

Debra Purdy, Windsor, Ontario

Debra Purdy - Retail Sales Academy Plus Testimonial

Training For All Your Retail Employees… All In One Place!

The Retail Sales Academy Plus combines best-in-class sales training for your retail employees PLUS the ability to create a CUSTOM training course for your own store.

Teach your employees our customer-focused selling system – the 6 Steps to the Perfect Purchase and just watch as your sales increase and your customer happiness skyrockets!

Your custom training course is so easy to create and could include new-hire onboarding, daily operations training, product training, manager training, or more… If you need to teach it, your custom course builder can handle it.

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The "Six Steps To The Perfect Purchase"

Delivered in 30, bite-sized, interactive videos. Get immediate, long-lasting results to increase sales and make you more money.

Retail Sales Academy Plus Custom Courses Icon

Build Your Own Custom Course

Including employee onboarding, product training, manager training, or anything else you want your team to learn. It’s all your employee training all in one place!

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Quizzes for Each Video Lesson

Ensure that your staff is actually doing the training AND understands what’s being taught.

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Automatic Tracking

…and easy reporting for you and your managers so you will always know who’s getting it – and who’s not.

Intensive Follow-Up and Ongoing Training

Intensive Follow-up and Ongoing Training

Delivered via email messages sent directly to your employees. The best training is a continuous process, not a one-time event.

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On-Demand, Online Format

Makes it convenient for your employees to train when they want, on whatever device is best of them. It’s easy.

Tony Russo - Retail Sales Academy Plus Testimonial


So I have been requiring my employees to do 15 minutes of the Retail Sales Academy before every shift this past week as well as incorporating the team Bonus program and the result: record week in gross sales and average sale! I can already see a difference in all my employees they are way more confident and have a great attitude. Thanks, Bob Negen

Tony Russo, Lakewood, Ohio

Great Selling Is Great Customer Service!

The Retail Sales Academy will deliver world-class sales training in three carefully crafted phases that ensure success.

Retail Sales Academy Plus - Phase 1

Phase 1

Professional Certification

This phase is the foundation of the Retail Sales Academy. Your employees will learn the Six Steps to a Perfect Purchase selling system in 30 short, self-paced video lessons and their associated quizzes. After completing Phase 1, your employees will be certified retail sales professionals and can print out their personalized certificate of achievement.

Retail Sales Academy Plus - Phase 2

Phase 2

Mastery and Application

This phase is a series of intensive follow-up video lessons delivered weekly via email. These lessons reinforce what they’ve previously learned and ask them to apply it to the real situations and real products in your store. When employees can apply the skills – whether it’s properly approaching the customer or adding on during the sale – you’ll know that the Phase 1 training has started to take hold.

Retail Sales Academy Plus - Phase 3

Phase 3

Ongoing Professional Development

Study after study has shown that people forget 90% of what they learn unless they continuously revisit and review the information. This phase of the Retail Sales Academy automatically delivers that continuous sales training direct to your employees every week. It’s designed to keep existing skills sharp and teach NEW advanced concepts. This ongoing training turns a good sales team into a team full of selling superstars!

Your Store Is Unique… Your Employee Training Should Be Too!

The Retail Sales Academy Plus not only trains your staff to exceed in the areas of customer service and retail sales, but gives you the ability to create your own custom training course.

  • Upload training videos created by you that could cover everything from product training to daily operations.
  • Assign different lessons to your managers or staff.
  • Add your Employee Handbook to your course to make it simple to train new hires.
  • Create your own quizzes so you know at-a-glance if your employees have completed (and understood!) the training.
  • Keep all your retail employee training in one place, accessible by you and your staff from anywhere, on any device.
  • Plus, all your employees will be trained exactly how you want them to be trained with all of your passion, focus, and standards.

See Results Fast With A NEW Bonus Package:

To make the Retail Sales Academy PLUS even sweeter, you’ll get this awesome BONUS package...

A Quick Start Checklist to get you started on the Retail Sales Academy PLUS easily and quickly.

2 Wall Posters with great visual reminders to keep your team focused on the 6 Steps to the Perfect Purchase and track your key selling statistics.

Customer Service Direct From Our Office! We are always here to answer questions or help you with any technical problems. And we don’t outsource our support to other companies - you’ll talk directly to our office.

It's Guaranteed!

The Retail Sales Academy and the Perfect Purchase© method will work for you – no matter what kind of store you have. But if for any reason you decide in the first 30 days that the Retail Sales Academy isn’t for you, just let us know and you’ll get a full, 100% refund. No questions asked. You take absolutely no risk by getting started with the Retail Sales Academy today!

Retail experts Bob and Susan Negen have over 35 years of combined “on the floor” retail experience.

After owning his own retail stores for 19 years, Bob Negen formed WhizBang! Training in 1999 with his wife Susan, an accomplished retailer in her own right. They now share their hard-won knowledge so that other retail store owners can more quickly and easily turn their passion into profit. Bob personally understands the critical need for sales training and developed a customer-focused selling system to train his own team of employees. Since then he has trained “zillions” of retail sales people for thousands of store owners. Over the years he has improved, tweaked and fine-tuned his training into a market-leading proprietary system, the Retail Sales Academy. Every retailer now has an unparalleled opportunity to instantly give their staff powerful, high-impact sales training that will increase sales and ensure an amazing customer experience.

Visit Our Company Website

Bob and Susan Negen
Bob Negen

Bob Negen

Retail Expert, Author, Speaker

Bob Negen discovered his entrepreneurial spirit at the young age of 23 and opened one of the world’s first kite stores…

Read More

Susan Negen

Susan Negen

Retail Management Consultant

Susan Negen has a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience…

Read More


We’re here to help…

Check out our FAQ section to get answers to our most common questions. If you would like more information, have more questions, or would like to inquire about how to get started, please call us at 800.842.1660 or click the button below.

How Long Does Training Take?

There is about 3 hours of video content in the initial Retail Sales Academy course, but the total training time will vary by student. It depends on how quickly they complete the quizzes, if they have to retake quizzes to pass them, or if they decide to watch some of the lessons over again.

One of the great parts about the Retail Sales Academy is that the course is self-paced and completely accessible on any device with Internet connection. Each employee can go at the speed that’s right for them and train whenever it’s convenient.

But actually, the training never really stops. Your employees will get automatic follow up lessons delivered to their email for as long as they are part of the Retail Sales Academy. You never want them to stop training, stop learning and stop improving.

What about seasonal employees that I hire for a short time and then they go away?

Of course, you definitely want to give your seasonal staff sales training. You might as well get the most out of them during the time they are selling in your store!

It’s super easy to add an employee as a Retail Sales Academy user and it’s just as easy to make them “inactive” when they are done. PLUS, if that same person comes back again the next year all you have to do is make them “active” again and all their training records are still there.

I only have one store now, but I’m thinking about opening another one. Can I have two stores in the Retail Sales Academy?

Yes, you can! You should start with a single store package, but when you are ready, it’s easy to upgrade to a multi-store package. When you have more than one store location, you can let your store managers see and manage the employees in their store (and only their store!) You can run reports for your whole company and by store so you can keep tabs on what’s happening where.

Does every employee get their own login with the Retail Sales Academy?

Yes. Each employee will have their own personal login and password. This way they can do the training at their own speed and at the time that’s best for them. The individual accounts let you effortlessly keep track of who is doing what and how well they are learning!

Do I need any special computer software to run the Retail Sales Academy?

Nope, no special software to download or install. It’s all online and completely accessible with only an internet connection from your PC, laptop, Mac, tablet or mobile device.

Can I see which employees are doing their training and if they are passing the quizzes?

Absolutely! You get lots of different reports that allow you to see who is completing their training and how specific employees are doing on their quizzes. You’ll even get an Activity Report delivered to you once a week.

Do my employees have to be in my store to do the Retail Sales Academy training?

No, your employees can train anywhere, any time. One of the great parts about the Retail Sales Academy is that the course is self-paced and completely accessible on any device with Internet connection. Each employee can go at the speed that’s right for them and train whenever it’s convenient.